Digital publishers monetise subscriber and reader data through paywalls, newsletters and ads.
In short
The Act governs tracking consent, subscriber rights and the ad-tech chain; do not assume a journalistic carve-out covers reader or subscriber data. Penalties reach ₹250 crore.
What changes for this sub-sector.
Trackers and pixels that identify readers need consent and an opt-out.
Subscription, newsletter and payment data is personal data with clear duties.
Journalistic and research uses are debated; reader and subscriber data is not clearly exempt.
Programmatic and data partners are processors; disclose and contract.
Honour access, correction and unsubscribe or erasure.
Keep reader data only while it serves a stated purpose.
Fix tracking consent and subscriber rights first.
The readiness check surfaces tracking, subscriber and ad-chain gaps.
Take the readiness check →