Recommendation engines and ad-tech run on personal data, and children are frequently in the audience.
In short
Audience data, targeting and recommendation engines sit at the core of media and gaming, and children are often in the audience. The Act requires consent for tracking and profiling, care with the data of children, and control over ad-tech partners. Penalties reach ₹250 crore.
The obligations that shape compliance in this sector.
Behavioural tracking and profiling for recommendations or ads need consent.
Control the ad-tech partners and data brokers you share audience data with.
Where children are present, apply age checks and no targeted advertising.
Be transparent about how audience data drives recommendations and ads, and govern that use.
Support access, correction and erasure for viewers and players.
Report breaches of audience data to the affected people and the Board.
Each sub-sector has its own data flows and its own version of the rules.
Niche guides for this area, each naming the specific regulation.
Wherever you are, start there and move through to a certifiable posture.
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