Ch IPreliminary
S.1 Short title and commencementS.2 DefinitionsS.3 Application and scopeCh IIObligations of Data Fiduciary
S.4 Grounds for processingS.5 NoticeS.6 ConsentS.7 Certain legitimate usesS.8 Data Fiduciary obligationsS.9 Children’s dataS.10 Significant Data FiduciaryCh IIIRights and duties of Data Principal
S.11 Right to accessS.12 Correction and erasureS.13 Grievance redressalS.14 Right to nominateS.15 Duties of the Data PrincipalCh IVSpecial provisions
S.16 Transfer outside IndiaS.17 ExemptionsCh VData Protection Board of India
S.18 Establishment of the BoardS.19 Composition of the BoardS.20 Salary and term of officeS.21 DisqualificationsS.22 Resignation and vacanciesS.23 Proceedings of the BoardS.24 Officers and employeesS.25 Members as public servantsS.26 Powers of the ChairpersonCh VIBoard powers and procedure
S.27 Powers and functions of the BoardS.28 Procedure followed by the BoardCh VIIAppeal and dispute resolution
S.29 Appeal to the Appellate TribunalS.30 Tribunal orders as a decreeS.31 Alternate dispute resolutionS.32 Voluntary undertakingCh VIIIPenalties
S.33 Penalties and the ScheduleS.34 Penalties to Consolidated FundCh IXMiscellaneous
S.35 Good-faith protectionS.36 Power to call for informationS.37 Blocking of accessS.38 Consistency with other lawsS.39 Bar of jurisdictionS.40 Power to make rulesS.41 Laying of rules before ParliamentS.42 Power to amend the ScheduleS.43 Power to remove difficultiesS.44 Amendments to other ActsAdTech is built on identity, tracking and profiling, the activities the Act most directly reins in.
In short
Consent, purpose limitation and children protections define what you can and cannot do. Penalties reach ₹250 crore, and ₹200 crore where children are targeted.
What changes for this sub-sector.
Cookies, device IDs and graphs identify people; processing them needs consent.
Targeted advertising needs clear, informed consent, not inferred permission.
Targeted advertising directed at children is prohibited outright.
SSPs, DSPs and data brokers are all in scope; contracts and disclosure matter.
Data collected for one purpose cannot be repurposed for ad targeting without a basis.
Support access and erasure across the identity graph.
Fix consent capture and children exclusions first.
The readiness check flags consent, sharing and children-targeting gaps.
Take the readiness check →Consultant-led and partner-backed.