Ch IPreliminary
S.1 Short title and commencementS.2 DefinitionsS.3 Application and scopeCh IIObligations of Data Fiduciary
S.4 Grounds for processingS.5 NoticeS.6 ConsentS.7 Certain legitimate usesS.8 Data Fiduciary obligationsS.9 Children’s dataS.10 Significant Data FiduciaryCh IIIRights and duties of Data Principal
S.11 Right to accessS.12 Correction and erasureS.13 Grievance redressalS.14 Right to nominateS.15 Duties of the Data PrincipalCh IVSpecial provisions
S.16 Transfer outside IndiaS.17 ExemptionsCh VData Protection Board of India
S.18 Establishment of the BoardS.19 Composition of the BoardS.20 Salary and term of officeS.21 DisqualificationsS.22 Resignation and vacanciesS.23 Proceedings of the BoardS.24 Officers and employeesS.25 Members as public servantsS.26 Powers of the ChairpersonCh VIBoard powers and procedure
S.27 Powers and functions of the BoardS.28 Procedure followed by the BoardCh VIIAppeal and dispute resolution
S.29 Appeal to the Appellate TribunalS.30 Tribunal orders as a decreeS.31 Alternate dispute resolutionS.32 Voluntary undertakingCh VIIIPenalties
S.33 Penalties and the ScheduleS.34 Penalties to Consolidated FundCh IXMiscellaneous
S.35 Good-faith protectionS.36 Power to call for informationS.37 Blocking of accessS.38 Consistency with other lawsS.39 Bar of jurisdictionS.40 Power to make rulesS.41 Laying of rules before ParliamentS.42 Power to amend the ScheduleS.43 Power to remove difficultiesS.44 Amendments to other ActsLoyalty programmes are profiling engines, linking identity, spend and behaviour to personalise and predict.
In short
Loyalty programmes build rich profiles, which the Act treats as high-consent processing, giving members rights over the profile you create. Penalties reach ₹250 crore.
What changes for this sub-sector.
Building rich member profiles for personalisation and prediction needs informed consent.
Loyalty data collected to run the programme cannot silently power unrelated marketing or data sales.
Members can see, correct and erase their profile and points data, and withdraw consent.
Sharing loyalty data with partners or co-brands needs consent and contracts.
Loyalty accounts are attractive targets; protect them with strong controls.
Retain member data while the membership is active, then delete.
Fix profiling consent and purpose limits first.
The readiness check surfaces profiling, purpose and sharing gaps.
Take the readiness check →Consultant-led and partner-backed.