Readiness assessment
Cross-sector · Children-directed apps

The DPDP Act for Children-Directed Apps

Any service that processes the data of under-18s is bound by Section 9, the sharpest DPDP-specific requirement there is.

In short

Under the DPDP Act, anyone under 18 is a child. Section 9 requires verifiable parental consent (Rule 10, via a government- or law-authorised identity/age or virtual-token mechanism) and bans tracking, behavioural monitoring and targeted ads at children outright. Rule 12 and the Fourth Schedule give only narrow, purpose-bound exemptions. Children-data penalties reach ₹200 crore.

Core impacts

What changes for this niche, and the specific rule it turns on.

Verifiable parental consent

Rule 10 requires verifiable consent from a parent or guardian, verified using reliable identity and age details or a virtual token issued by a government- or law-authorised entity, before processing a child's data.

Outright ban on tracking and ads

Section 9(3) bans behavioural tracking, monitoring and targeted advertising at children, regardless of consent.

Exemptions are narrow

Rule 12 and the Fourth Schedule give narrow, conditional exemptions to certain fiduciary classes (clinical and mental-health establishments, healthcare and allied professionals, educational institutions, creche and child-transport providers) and defined purposes (child safety, state benefits, age assurance), disapplying only s9(1) and s9(3), never s9(2).

Age assurance

Gate accounts by age so you know when Section 9 applies, and treat not-aimed-at-children cautiously if children use it in practice.

Well-being still binds

Even where exempt, you must not process a child data in a way likely to harm their well-being (s9(2)).

Common questions

Short, cite-able answers, mirrored in FAQPage schema.

Who is a child under the DPDP Act?
Anyone under 18, a wider net than GDPR or COPPA.
How do we get valid consent for a child?
Verifiable consent from a parent or lawful guardian under Rule 10, verified using reliable identity and age details or a virtual token issued by a government- or law-authorised entity.
Can we run targeted ads to teenagers?
No. Section 9(3) bans targeted advertising and behavioural tracking of anyone under 18, regardless of parental consent.
Does the educational exemption cover our app?
Not automatically. The Fourth Schedule exempts genuine educational institutions for specific purposes; a consumer edtech app should default to verifiable parental consent.

Check your children-data handling.

The readiness check flags age-assurance, consent and tracking gaps.

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