Ch IPreliminary
S.1 Short title and commencementS.2 DefinitionsS.3 Application and scopeCh IIObligations of Data Fiduciary
S.4 Grounds for processingS.5 NoticeS.6 ConsentS.7 Certain legitimate usesS.8 Data Fiduciary obligationsS.9 Children’s dataS.10 Significant Data FiduciaryCh IIIRights and duties of Data Principal
S.11 Right to accessS.12 Correction and erasureS.13 Grievance redressalS.14 Right to nominateS.15 Duties of the Data PrincipalCh IVSpecial provisions
S.16 Transfer outside IndiaS.17 ExemptionsCh VData Protection Board of India
S.18 Establishment of the BoardS.19 Composition of the BoardS.20 Salary and term of officeS.21 DisqualificationsS.22 Resignation and vacanciesS.23 Proceedings of the BoardS.24 Officers and employeesS.25 Members as public servantsS.26 Powers of the ChairpersonCh VIBoard powers and procedure
S.27 Powers and functions of the BoardS.28 Procedure followed by the BoardCh VIIAppeal and dispute resolution
S.29 Appeal to the Appellate TribunalS.30 Tribunal orders as a decreeS.31 Alternate dispute resolutionS.32 Voluntary undertakingCh VIIIPenalties
S.33 Penalties and the ScheduleS.34 Penalties to Consolidated FundCh IXMiscellaneous
S.35 Good-faith protectionS.36 Power to call for informationS.37 Blocking of accessS.38 Consistency with other lawsS.39 Bar of jurisdictionS.40 Power to make rulesS.41 Laying of rules before ParliamentS.42 Power to amend the ScheduleS.43 Power to remove difficultiesS.44 Amendments to other ActsD2C brands live on first-party data built through ads and CRM: emails, phone numbers and purchase history.
In short
D2C brands run on first-party data. The Act governs how you collect it, market with it, and let customers take it back. Penalties reach ₹250 crore.
What changes for this sub-sector.
Building a first-party list is fine; using it for marketing needs clear consent and an easy opt-out.
Meta and Google pixels and conversion APIs send personal data to ad platforms; consent and disclosure apply.
Profiling for segments and lookalikes is processing; be transparent and honour objections.
Handle access, correction and deletion, including from your email tool and CRM, on request.
Your email platform, CDP, reviews and support tools are processors under contract.
Keep customer data only while it serves a stated purpose.
Fix marketing consent and pixel disclosure first.
The readiness check flags consent, pixel and vendor gaps.
Take the readiness check →Consultant-led and partner-backed.