Marketplaces, D2C brands and retailers collect profiles, orders, payments and behaviour; the Act governs how you use all of it.
In short
Every marketplace, D2C brand and retailer collects profiles, orders, payment and behavioural data. The Act requires consent for marketing, data minimization at checkout, honouring deletion, and controlling the many vendors in your stack. Penalties reach ₹250 crore.
The obligations that shape compliance in this sector.
Take clear opt-in consent before you profile customers or send marketing; no pre-ticked boxes.
Trackers, pixels and analytics that identify users need consent and a real opt-out.
Collect only what a checkout needs; avoid hoarding data you will never use.
Honour access, correction and account-deletion requests, and make them easy to find.
Logistics, marketing, analytics and payment vendors are processors under contract.
Report breaches of customer data to the affected people and the Board.
Each sub-sector has its own data flows and its own version of the rules.
Wherever you are, start there and move through to a certifiable posture.
Run the free readiness check for a sector-specific gap report.
Take the readiness check →